Most of the personal data is isolated in the organisations that collected it. There is immense potential in connecting bits and pieces of information across data sources and contexts. We enable companies to access personal data with a superior level of relation accuracy. From the collected data we can also create digital identities with superior accuracy of the PIIs correlation.
Data should be decentralized, but also accessible. We use the Ethereum blockchain to create a decentralized infrastructure for the data wallets. This way we can distribute data storage and assure data integrity. We reward the MyBron users with the blockchain backed Bron reward points or cash when they share data. The Ethereum Blockchain also enables us to create unique decentralized identities.
The MyBron data pool is a network of personal data wallets. Our users are incentivized to contribute their data in exchange for The Bron (our native rewards point), cash or exclusive offers from our business partners. Having our users actively involved in the data exchange resolves the complexities around consent management and PII matching across platforms.OPEN DATA WALLET
Privacy should not be a legal hurdle, but a moral imperative for organisations with personal information. The new legislation changes in Europe and Australia request individual data rights management and transparent consent mechanisms. The MyBron platform provides a flexible consent solution that can cover cross-organisation data exchange.
If you are interested in our platform, want to collaborate or simply want to chat please contact us.
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